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Generation Gap: The Difference Between Generation X, Y, Z
25 April 2019

There is a huge gap between Generation X, Y, and Z when it comes to daily lifestyle. It is important to know the definition for each generation first. Generation X was born between 1965 and 1979 while Generation Y, or Millennials, was born between 1980 and 1994. The newest generation who was born between 1995 and 2015 is Generation Z. These age differences will play a big role on how the three generations respond to their way of life.


The first dissimilarity can be seen in their media consumption. Generation X relies on printed media as main source of information. Radio and television are the entertainment facilities they mostly use–they could spend around 165 hours of watching TV in a month. At the same time, 95% of Generation Y still watch TV, but streaming service like Netflix is the popular choice (“Alphabet Soup”, 2018). Whereas many of Generation Z have grown up playing mobile devices, they could spend the minimum of 3 hours a day on their smartphone.


On banking habits, the three generations also show different approach. Generation X will do financial management online, but prefer to do transactions in person. For them, banking is a business between individuals and display brand loyalty. Generation Y, however, has less brand loyalty. They choose brands with excellent product history because they don’t accept incompetent or poor service. Generation Z lives off debit cards and mobile banking as they have adopted a more fiscally conservative approach.


Naturally, their banking habits have an effect on how they purchase things. Generation X searches a product through smartphone, but believes offline transaction is the best way to get a product. In comparison to Generation Y and Generation Z who use their mobile devices to search information and purchase the items–both online.


Their information sources are generally the same, but with a distinct function and intensity. For starter, Generation X uses Google as the leading search tool in which Generation Y and Z also use, but not as main source. Both Generation Y and Z relies more on social medias, such as Twitter, Facebook, and Instagram, to search and buy products.


The trigger of purchases is quite different too. Generation X cares about the current trend. They also don’t mind to pay expensive price as long as the quality is worth it. For them, brand is not the main priority, extraordinary service, honesty, and good communication are. On the other hand, Generation Y cares about how their community perceives the product. They also seek for the most affordable price. This generation is the most loyal and consistent to brands. The last but not least, Generation Z cares about the products they thought cool. They ask for loyalty from the brand they use, and expect the brands to be able to provide more than what they demand (“Kenali Perbedaan Generasi”, 2017).


All in all, the three generations have their own unique ways on how they accommodate to their lifestyle. These differences show that each generation chooses the best method that is most comfortable and familiar to them. By mapping out their differences and preferences, it will be helpful and easier for brands to provide the best purchasing experience for the three generations.





Alphabet Soup: Boomers, Gen X, Gen Y, and Gen Z Explained. (May 16, 2018). Retrieved from

Kenali Perbedaan Generasi X, Y, dan Z dalam Berbelanja. (January 23, 2017). Retrieved from